Direct Mail - Don't Forget The Envelope

This article is geared more towards small and medium enterprises requiring runs of 100,000 pieces or less. The same advice applies to larger runs too but it's not quite as big an issue. On the larger runs, the high setup costs I mention below are more easily absorbed into the entire sots of the job and may only contribute 10-20% to the job cost. On smaller runs, tooling and setup costs can easily make up over 50% of the cost of envelope production.

Having worked in the direct mail industry for a number of years, I've seen many mistakes made, some avoidable, some not so. I can honestly say that one of the most frequent and most avoidable errors I've seen made is not applying any thought to the envelope until the last minute. A little forward planning in this respect can save a lot of frustration, and ultimately a lot of money. You can also achieve a lot more with envelope design if you have time, and some good advice from your friendly envelope manufacturer.

There is a primer on envelope production here, which will give you an indication of why it's a bad idea to leave it until the last minute. In brief though, envelope machines are big! They can take hours to set up, and it's still very much a case of allen keys and spanners to adjust them. Special sizes can be enormously expensive to produce unless the quantity of envelopes required is very large.

There lots of disciplines that make up a direct mail pack of which envelope production is only one. When compared to other areas such as copywriting or printing of the inserts, the production of the envelope can seem insignificant. Thinking this way has the potential to be a big mistake.

The envelope may seem insignificant, and in terms of cost the envelope quite possibly is one of the most insignificant parts of the pack. Realistically though, you can't send the pack without an envelope. Your carefully designed, printed and copywritten pack has very little value until you have an envelope because you can't send it until you have one.

So, when you plan your pack, think about the envelope at the same time and ask yourself a few questions.

Does the size of the pack that you have designed correspond with a slightly larger sized envelope available from a wholesaler? If it does, then good, but you're still not home and dry yet.

If a stock envelope is available, do you need to print it? You almost certainly will if it's a bulk mailing. Overprinting is a cheap option for stock envelopes but is your design suitable to overprint? There are some considerations and compromises that must be made for overprinting envelopes, and especially for overprinting envelopes in four colours. These are too numerous to mention, but any professional envelope overprinting company will be able to advise on this.

At this stage you may have established that your envelope design can be overprinted, and that you have a stock envelope available easily. If that's the case you can rest easy.

You may, however, have discovered that a stock envelope isn't available, or your design isn't suitable to overprint. If that's the case, you need to be thinking about a special making of bespoke envelopes. In this instance, pre-printing your envelopes as flat sheets becomes a possibility and you can also overprint on bespoke envelopes, but the actual making is now a major consideration.

There are two main kinds of envelope production, reel fed and blank (pre-cut envelope shapes) fed. It's unlikely that you will be able to make the envelope from the reel since you have already established that there isn't a stock envelope available, or that you can't overprint. In either of these scenarios, it's likely that you will need to producing an envelope from blanks.

With blank fed production you need to check for availability of a cutting tool. These are extremely expensive to make, and there can be very long lead times. If you want to avoid the cost of this tooling then early planning will see you obtaining a list of cutting tools from your envelope supplier, that are close to the size you need. Provided tooling is available you then need to ensure your envelope is ready in good time.

Again though, the simplest advice is to plan ahead. Find yourselves a reliable and knowledgeable envelope producer and ask their advice at the earliest opportunity. If they know their onions, then they will be able to advise how to stay within any budget you may have, artwork specifications to work to and when you need to think about ordering. Lead times can be surprisingly long in the envelope world, and you don't want to be the unfortunate soul who has to order bespoke envelopes at the last minute. You can bet, it will cost you extra to do so.

Robert Wilkinson is the owner of http://www.arhiann.com, a design, print and direct mail company specialising in direct marketing and envelope production for SMEs.1000 Hotel Seattle
Kt150
0 Finance
10 Chicago Restaurant Top
Canteen Services Vending
Good Deed
Churchill Home Insurance Intitle Online
Dart Discount Glasses Oakley Sun
Ipcc And Global Warming
Chicken Pasta Recipe Spicy
Scarsdale Diet Plan
Search Engines
Cellular Digital
Bank Of America Private Banking
Bed And Breakfast Fredricksburg Texas
Apartment Chicago Illinois In Income Low
Divorce Statistic
Motocross Boot Review
Art Clip Fish Star
10 Acne Ambi Medication
Business Firm Law London
Design Fpga Real Verilog World
Grand Teton National Park Hiking
Celebrity Oops Tara Reid
Cement Stain
Princeton Review Business School Ranking
Baby Doll Toy
United State Post Office Postal Service
Cell Crystal Phone Swavorski
Asia Cafe Yum Yum
Tiffany Lamp
Application Customer Management Relationship Software
Job Nursing Overseas
Pakistan Prepaid Calling Card
Florida Cosmetic Surgery
Sei Whale
Called Mesothelium
Parasite Detox
Mimis Cafe Restaurant
Cheats On Playstation
Fur Pelt Price Raw
Timberland Man Euro Hiker
Dessert Pudding Pumpkin
Florida Home For Sale
Box Gift Manufacturer Paper
Cz Replica Jewelry
Recensioni Videogames
Forex Mg
1 2 Office Season
Junk Food
Cheap Fares To Singapore
Austrian Crystal Jewelry Wholesale
Kt91
Hello Kitty Long Wallet
Crm Software Selection
Over The Door Basketball Hoop
Shrimp Creole Recipe
Go To Traffic School
Royal Bank Of Canada Share Prices
Cubic Zirconia Stud Earrings
Mtv Network Career
Jakarta Tomcat
Turkey People
Conkers Bad Fur Day
Apr Business Card Credit Deal Low
Tourist Management
Nfl Online
1840 1865 Fur Missouri Trade Upper
Best Best Christmas Christmas Ever Ever Song Song
Maryland Bed Breakfast
04 Answer Interview Job Question
007 Agent Under Fire Xbox
Lawyer Mesothelioma Tennessee
Animal Effects Global Warming
Twelve Bridges Golf Club
Real Estate For Sale In Orlando
0 Advance Card Cash Credit
Over Rainbow Wonderful World
Disney Legend Mythica Sea Tokyo
Lds Jesus Christ Picture
04 Cable Provider Tv
Durable Floors
1000 Calorie A Day Vegetarian Diet
1 Aarp Health Insurance
White Entertainment Unit
How To Write Business Thank You Card
Rolling Stones Site Myspace
Dancing Santa Singing
I710 Nextel Phone
Custom Transformer
Contact Management
03 Affordable Dress Prom
Cosmetic Francisco In San Surgeon
Bungee Jumping Equipment
Us News Best Business Schools
007 Agent Under Fire Xbox
Anna Nicole Photo Smith Wedding
Address Celebrity Myspace
Dating Ireland Online Service
Vegetarian Diet Different Type
Kt53
Austin Coffee House
0 Holds Barred
Jessica Beal
Time Share Guide And Directory
Miniature Golf Phoenix
Short Thin Hair Style
2008 Cobra Ford Mustang
Woman Celebrity Short Hair
City Of Verona
Pony Shirts
Shop Specialty Tea
California Condo Diego Sale San
Appreciate Bird Dog Dog Easy Made Nurture Pointing Train
Community National Bank Bellaire
Newspaper 2007 Obituaries In Arcadia California
Kt176
1 2 3 Flower Gardening
0 Three
Carpet Limousine Red
Picture Of New Hair Cut
1 800 Directory
French Restaurant San Jose
Delaware Home Mortgage Quote Refinance
Local High School Football Score
Dealer Stock Trailer
Ute Football Conference Little League
06 Xbox Cheat Madden X
Painted Pine Furniture
06 Dodge Charger
Microsoft Outlook 2003 Download
Beaufort Yacht Sales
Cozumel Vacation Villas
Jacksonville Roofing Contractor
1 5 Attic Attic Dollanganger Flower Flower In In Series Through
Marketing Positioning Product
Directory Escort Petersburg Russian St
Access Communications
Before And After Acne Scar Treatment
Affirmative Action Pros And Cons
Icelandic Horse Farm
Graduate Schools In Business
Cottage Lake District
Fishing Galveston Trip
Association Of British Travel Agent
Womens Dress Steel Toe Shoes
Anniversary Flower Oh Send
1 Cartoon Political War World
1 Drug Online Store
Tiger Baseball Card
Download Ipod Page Util
Amy Redford
Driving School In Texas
001 001 Cheap Flight Keyword Miva R Uk
Old School Biker Photos
Fort Myers Mesotheleoma Attorney
Holiday Inn Golden Gateway
Comfort Inn Vancouver Airport
Institute Of Facial And Cosmetic Surgery
Building Healthy Relationship
Recursos Renovables
Dental Marketing Consultant
Laguna Beach On Mtv Episode
Dog In Obedience Ohio Training
A9r
As 2000
Authentic Louis Vuitton Wallet
Cfd Forex Option
1 Air Force Gucci Shoes
Golds Gym Home Fitness Equipment
Garden Mall Plaza Shopping State
Chanel Inspired Bag
1 800 Adopt A Pet
Disney Karaoke Player
Situation Analysis
Entertainment Home Sony System
Capri Motel Pigeon Forge
Condominiums In Escondido
Louie Vaton Wallet
2008 Car Photo Spy
Bird Cartoon Turkey
Canada Coffee Grinder Home
Panama City Beach Condo Map
Diamond Ice
Hilton Head Real Estate
Airex Yoga Mat
Birthday Dad Gift Great
Oxygen Womens Fitness Magazine
Maine Romantic Vacation
Dlp Projector Lamp
Kt125
Family Health
Canada Pet Tag
1 Army Bird Dog O Royal Thai
Free Dating Personals Web Site
Upland Game Bird
Equipment New Restaurant York
Age Customer Marketing Relationship Strategy Successful
Shaker Heights Ohio
Boat Carpet Installation
Cuckhold Stories
Map Of Eastern Africa
Persian Kitten
Cheap Airfares From Australia
Real Time Forex And Stock Index Charts
Alabama Football High School Scoreboard
Mortgage Company In Houston Tx
1 2 3 Bath Kitchen
Usga Handicapping
Anne Arundel Center County Medical
Advice Dating Girlfriend Love
Airfare Cheap Cheap Cheap Cheap Dirt Discount Flight Flight Fly Kaliningrad Russia Ticket Ticket
Ice Cream Sorbet Maker
Fat Fat Loss Loss Supplement
Anxiety Awareness Awareness Child Curriculum Decrease Designed Esteem Increasing Lesson Meditation Relaxation Self Self Stress While
Entertainment Kid Teen
Wedding Shower Invitation Idea
Inter County Soccer League
Trading Times Newspaper
Occupational Health Nurse Job Description
Camera Digital Picture Video
Coleman Inflatable Bed
Mei Mathematics
0 Car Financing
Gem 80s Cartoon
Cash Flow Return On Investment
Rental Car Prices
Wheelchairs For Sale
Where Can I Find A Psychics In Virginia
Learn C Programming Language
Beginner Plan Workout
St John Mercy Medical Center
Meteorologist Salary
016 Party Pool
Party Retirement Song Wedding
Mobster Costume
Exercise Equipment Rental
Chase Manhattan
Dog Dog G Nate Snoop Warren
0x0000008e Error
Box Business In Vending
Analysis Restaurant Industry
007 Xbox Cheat Code X
Berlin Club Fitness Motion New
Your Wedding
Download Free Lamhe Song Video Woh
Bell And Howell Floor Lamp
Fuji Finepix A101 Digital Camera
Condominium Flood Insurance Cost
Clip Earring Finding Silver Sterling
Back Canada Card Cash Credit
11th Club Copacabana Night Nyc
Graphic Art Designs Myspace
Acne Clearasil Control Daily
India Shopping Store Online
Dentist Berkeley
Fedco Batteries
Home In Kentucky Mobile Sale Used
National Phone Directory
Handbag Louis Vuitton Wholesale
Democratic Candidate 2008 Presidential Election
Coupon Glade Oil Scented Trio
United Parcel Service Package Tracking
Chinese Cooking Earth From Vegetarian
Gas Powered Mini Cars
Wholesales Electronics Inc
Silver Gelatin Prints
Park City Utah Condo
Clear Envelope
Mystic Tan
Exclusive Lead Mortgage Non
Soma Brave New World
Center Drug Minnesota Rehab
007 Ringtone
Apartment In Ny Oneonta Rent
Ford Tire Truck
Jim Shore Collectible
Music Dealers
Massage Guide And Directory
Used Car Mineral Well
Barcelona Soccer Shirt
Lyric Baby Dont Cry By Tupac
Beauty Rest Air Mattress
Modular Office Cubicles
Us Embassy In Ukraine
Oahu Time Share Rental
Snow Globe Kit
Potassium List Of Foods High In
Directory Internet Portal
Erie Vegetarian Society
Wholesale Acrylic Bead
Homemade Detox Thc Drink
Dance Idea Recital
Earth Quake Zone California
Chilis Grill Restaurant
Unique Wedding Cake Tops
Tricia Yen
Kansas City Rehabilitation Services
Kt117
Car Gmac Lender Loan
Sports Item And Memorabilia
Cannon Rebel Digital Camera
Vacuum Seal Bag
No Tie Shoes Lace
Chianti In Pool Private Rental Villa
Designer Clothing For Kids
10 90s Change Driving Force Future Managing
Bait Fishing Online Sea
10 26 Chicago Ticket Wicked
Crisscut Diamond
Basket Candy Flower Gift
Airfare Cheap Deal El Last Minute Salvador
Home Low Rate Refinance
Apartment For Rent In Las Vegas Nevada
Cappuccino Coffee Pod
Llc Incorporation Florida
Below Supplier Wholesale
Pet Sitting Training
Earring Girl Painting Pearl
Swim Workout
Harvard Business School Guide To Career In Management Consulting
Kt25
Natural Anxiety Medication
Guide Menu Reader Restaurant Spanish
Cheap Insurance International Medical
Costume Store In Miami Florida
Kid Police Costume
Enlightenment Movement
Bank Of America Austin Texas
Pergo Floor Care
News Bloopers
Camping Gear Hiking
Flight Free Live Tracker
Kt83
Totally Free Freebie Merchandise
Nine West Wedding Shoes
Hyaluronic Acid Supplements
By Directory Guide Region
Business Hong Hotel In Kong
Outdoor Oil Lamp
Kt21
Pink Guess Wallet
Of Wisconsin
Jacket Nike Soccer
1 1 2 Story House Plan
Earring Gold Peridot White
Flower Girl Hair Picture Style
Aahs Costume Store
Award European Kanye Mtv Video West
1000 Hotel In Seattle
00 Gauge Earring
Microsoft Flight Sim 2002
10 Fast Food Restaurant Top
Season Soup Vegetarian
04 Birthday Pool
100 Crm Line Sage
Business From Home Marketing Mlm Network
1 Gb
Kt155
Michigan Asbestos Mesathelioma Attorney
Buying Eye Glasses Online
Cruise To
Inner Mercury Planet
Employment Job Seeker
Couple Massage Dallas
Kt156
Feng Living Room Shui
Celebrity Ruston Theater
Ambulatory Surgery Centers
Atlanta Baby Furniture
Expatriate Employee
Lcd Power Sony Supply Tv
Bedroom Collection Furniture International Mfnevlc Modus
Celebrity Cruise Home Page
Home Decor Direct Sales
Best Camera Digital Lens
Car Ipod Radio
Chinese Tattoo Design
Engine Oil Capacity
Apartment Rent Knoxville Tn
011 Boot Plaid Skirt
Male Massage Orange County
Free Detox
Washington State Real Estate Mls
00 100 Dating Dating Free Free Online
Emc Mortgage Payment
Celebrity Hair Photo Style
Host Carpet Cleaning Machine
Creative Dessert Thanksgiving
Singles In Georgia
Kt103
Single Story Home Plan
Physician Assistant Schooling
2008 Car Photo Spy
Mtv Pimp My Ride
Luxury Travel Vacation
Massage In Las Vegas
Anekee Van Der Velden
Usc Football Rival
04 05
Cartoon Gas Mask
Abc Dance Result Star
Shopping Cart Cover Pattern
Acura Integra Carpet
Childrens Music Videos
0 Car Deal Finance
06 Can Dance So Think Tour
Kt25
Humorous Poem Retirement
Bicycle Fit
Air Tran Flight Com
Cd Burner Download
Co Fire Hartford Insurance
Bacterium Water Testing
How To Hem Jeans
Forex Trading Training
Car Loans
0 Car Deposit Finance Uk
Kt59
Nancy Hathaway
0 Rings
No Cry Sleep Solution And Baby
Matrix Financial
Kids Gator
Home Entertainment Movie Rental
Stuffed Animal Toy For Dog
Animal Cartoon Drawing
Bailey Fl Gym Jacksonville Powerhouse
Joe Boxer Thong
Montreal Quebec Shopping
Gps Devices
Fat Guy Singing Video Dragostea Din Tei
Club Dance In La Upscale
Raw Food Breakfast
1 Astrology Encyclopedia Medical Part
Download Free Sims Vacation
Singing Instruction
Casual Man Shirt Short Sleeve
1 4 Car Charger In Ipod Kensington
Wankel Engine
0foam Mattress Topper
10 Year
Biker Wallet
Food Pet Wysong
Recreation Map
Unmanaged Servers
Antonio Class Dance In San
Nasa Noaa Satellite Weather
Cosmetic Dallas Make Permanent Up
Electronic Future Trading
California Remodeling Contractor
Victorias Secret Code
Disney Houston Store
Center Ga Houston In Medical Robin Warner
Plus Size Halter Top
Satellite Dish Provider
0 New Star Toy War
Free Cell Phone Calls
Canopy Tents
How To Buy Leather Furniture
Italy Tuscany Villa
California Rental Southern Yacht
Restaurant Patio Furniture
Hobbies Rc Airplanes
Thigh Masters
Cheap San Diego Ca Flight
California Center In Rehab
Cell Crystal Phone Swarovski
Antonio Center Rim San Shopping
Buying Stock Certificate
Bank Lasalle Phishing
Twin Sleigh Bed With Trundle
Ukrainian Adoption
Myspace Cursor Code
Cash Register Software
Cafe Dinosaur Rex T
Farming Grants
Computer Wholesales In Canada
Chemical Wholesale And Distribution
Currency Forex Learn Trading
1 Can Gallon Gas
Prudential Financial Retirement
Transfering Music From Ipod To Hard Drive
Apartment For Rent London Ontario
Business Communication Corporate Crafting Image Power Voice
2006 Celebrity Cruises
Carpet Cleaner Best Buy
1 800 Directory Number Phone
Insurance Life Lowest Rate Term
Dvd Machine Vending
Club Fishing Fly
Pinnacle Video
Siskinds Sports Management
0a Air Cheap Fare Ticket
Pill Press
Glasses Spy Sun Womens
Big Directory Foot Internet Service
Canada Photos
Bag Boy Cart Golf
Mol Cyber Cafe
Marketing Nonprofit Organization Strategic
Adult Halloween Costume For Couple
Maine Gas Prices
1 Day Detox Diet
Insurance Medical Online Private
07 Toyota Truck Tundra
Poor Credit Loan For Non Home Owner
Canada Mtv Overdrive
1 Com Internet Marketing Promotion Services Site W
Compressor Cream Ice Maker
Local Psychics In Niagara Falls Ontario
Fine Art Oil Paintings
Free Online Dating Service For Senior
Caribbean Costumes
Madison Square Garden In Ny
Conway Farms
Verizon Dsl Customer Service Phone Number
American Dress Girl
Designer Cosmetic Cases
Mesothelioma Attorney San Diego
Breakfast Food Healthy Recipe
Desk Furniture L Office Shaped
Bed Wetting Mattress Cleaning
Define Infant Mortality
Kt155
Clothes Dog Xl
Lung Cancers Mesothelioma Support Group Mesothelio
Food Vending Truck
Hard Drive Danni
Hall Of Fame Inductees
100 Cotton Dress Shirt
Diamonds Wholesale San Diego
Belly Costume Dancing Make
Jazz Cafe Ontario Ca
Adidas Cleats F50 Soccer
0 Auto Financing
Pug Soccer Goal
Enforcement Gun Law Magazine Weapon
1000 Calorie A Day Vegetarian Diet
Paintball Package
Palau Real Estate
How To Become A Psychic Vampire
Bible Cd Complete Living New Translation
College Hockey America
Dress Modest Wedding
Career Development Activity For Student
Dog Kettle Tea
Day Nail Salon Spa
Record Management Software
Premier Dead Sea Cosmetic
Indian Restaurant Chicago
Tuff Stuff Fitness Equipment
Fighting Speeding Tickets
Cologne Discounted Fragrance Perfume
Camera Case Digital Sony Waterproof
Wording For Baby Shower Invitations
Legitimate Work From Home Business
Vegetarian Indian Food Recipes
Australia Job Opportunity
Beach Florida Fort Mls Walton
Airline Canada Discount Ticket
Bare Essential Mineral Rare
Wireless Adapter For Ps2
Hotel Nashville Indoor Pool
1 Anniversary Gift Idea Wedding Year
Acne Early Pregnancy
Bape Jeans
0 Blood Diet Type Type
Counseling Dallas
Quote Stock Tse
Juan Valdez Coffee Shop
10 Bracelet Gold Jewelry Karat Tanzanite White
Air Bag Car Vehicle
100 Carpet Greatest Moment Red
Ford Woody
069 757t Game Nqd Toy
John Cleese Books
Kt147
2260 Accessory Cellular Nokia Phone
Dress Party Petite
Cocina Del Mundo
Table 1
Finding Doctor
Sea Ray 185 Sport
Airline Tickets
Nys Local Retirement System
Stories Of Global Warming
05 Accord
Washington Court House Car Rental
1 Customary Humanitarian International Law Rule Volume
Dolphin Home Motor Toyota
Comparison Liquid Vitamin
8 Jawatan Kosong Spa
Home Remedy To Colon Detox
0 Card Credit Free Gift
Home Depot Contractor Services
Holiday Lesson Music Plan
Traditional Wedding Rings
1 800 Reconex
Natural Body Building Supplement
Card Hockey Steve Yzerman
Bank Enid National Oklahoma Security
Harley Davidson Floor Mats
Holiday Builders
Medical Clinic In Ottawa
Kern County Assessor
Canadian Parenting Magazine
Ford Truck Bed Covers
Kt7
Kt4
Mechanical Bull Rental
Party Pool Sixteen Sweet
10 Mtv Music Top Video
Home Online School School
01 Porsche
Detroit Michigan Sports Talk Radio
Mobile Home Buying Guide
Netzero Home
Kt28
Charlotte Club Night Port
Snow White Disney
Kenwood Battery Pack
Furniture Garden Miniature
Forex Currency Charts Free Free Currency Charts
Rehabilitation Following Acquired Brain Injury
New Orleans Below Sea Level
Global Warming On Thailand 2003
104 Fuel Oil Wholesale
Java Array Sort
Robbs Oops Celebrity Douglass Uk
Kt137
Material Wholesales
Apartment Cheap Furnished In Memphis
Open Source Customer Relationship Managment Software
Toll Free Number Directory
1400 Willow Condominium Louisville Ky
National Junior Golf Club
Best Investment Advice
3 Carlson Fish Oil Omega Super
Charity Cars
Archery Accessories
Cable Directv Dish Movie Network Satellite Sports Tv
Celtic Jersey Soccer
Blues Pandora Radio
Accessory Part Performance Truck
Global Warming Affecting Health
Residential Lettings
Business Global Lead Lotto Marketing Opportunity Profit
1000 Hotel Seattle
Used Car In California
Directv Listings
Dollar Exchange Money Pound Rate
Louis Vuttion Wallets
Last Minute Airline Travel
Lorna Anderson
Descrambler Direct Tv
04 Beach California Rental Vacation
Gel Crystals
Oil Change Austin Texas
Dummy Dummy Fitness Health Ibs
Vidalias Truck Stop
0 Post Washington
Detox Diet Book
Sitemap
Free Marketing Report Research
Kt71
000 Based Business Home Start
Holiday Tenerife
Hawaiian Jewelry Watch
Christ Christ Christian Forum Jesus Jesus
Direct Programming Satellite Tv
The Voice Of God
Flight To Hong Kong China
Business Cash Home Monster Online Profit
Wholesale Pearl Earrings
Georgia Public Elementary Schools
Case Designer Glasses Sun
Bank Citizen Equity Home Loan
Torrance Bakery
Jobs Health Care Facility
Cheap Day Father Gift
Basket Chocolate Free Gift Sugar
Free Online Witch Schools
Business Grant Home Starting
Toyota Truck Wheels
Body Shop Home Fragrance
Mcdonalds Breakfast
Google Optimization
Stone Tile Installation
Presbyopia Surgery
Custom Hip Hop Shirt
Meyer Snow Blade
Icon Wallet
Ballet Buy Net Qoae Shoes Shoes
Kt24
Design Medical Technology
Best Hair Product
Vegetarian Slow Cooker Cook Book
Advice Career Rummy
Ideal Diamond Cut